Our Solution

The Marketing Node

It’s not enough for businesses to rely on a single medium for marketing purposes. In the current era of digitalization, there are countless marketing channels where brands compete against each other for the audience’s attention. From SEO and social media to emails and text messages, marketing departments have a lot on their plate. It shouldn’t come as a surprise that businesses are having a hard time keeping track of what marketing channel works and what doesn’t.

That’s where the Marketing Node works as an effective marketing analytics solution to help you keep track of all your marketing channels’ performance.

What is the Marketing Node?

Marketing Node is software for marketing analytics that visualizes the performance of all marketing channels at the same time. It extracts the main KPIs and ROI from different channels, allowing you to optimize different channels without opening each one. You can also create goals for each channel to track its performance according to these goals.

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How does it work?

Marketing Node is cross-channel marketing analytics software. This means it collects data from different advertising channels, CRMs and other tools, and sets up metrics based on which marketing efforts will be evaluated.

Add Your Preferred Tools and Visualize their Performance

Using our catalog, select the apps you use and connect them to the Marketing Node. Then, you can start seeing your KPIs in a combined dashboard with no code needed. Aggregate all your tools to generate an overall marketing performance report, and optimize your stack to understand which ones perform better and which can be deprioritized based on data.

With our digital marketing analytics software Marketing Node, organizations get access to a dashboard visualization platform that lists all their marketing tools and channels, and provides detailed information on how each one performs

Why is it important to track analytics?

Harnon Marketing Node helps you visualize the growth of your Marketing Technology stack while it shows you how each tool performs, extracting the key factors for your day-to-day marketing optimization.

Using one of the best marketing analytics tools, you are able to:

Attract maximum leads and sales while staying within budget
Find the most effective promotion channels and invest in them, and disable or optimize the rest
Make sure that the funds for promotion bring maximum benefit
Be able to predict what effect certain activities will lead to

Without marketing analytics tools, a company risks spending precious time and money on channels and tools that don’t work. Or, they end up using creatives who don’t attract customers and lead to rejection instead.

Let’s suppose that a company distributes its marketing budget equally among all its channels. Once it connects all digital marketing analytics tools and digs deeper, it realizes that it was funneling a big chunk of the budget into inefficient activities.

Control of all the Marketing Spend

As organizations grow, their technology stack expands. This can include CRMs, Marketing Automation, Lead Management, Paid Ads, Social Content, and digital marketing analytics tools to track each one’s performance. Sure, this is vital for your digital growth and process automation, but do you have it under control?

The Marketing Node is crafted by Harnon for CEOs, CMOs, and Marketing Directors to help organizations keep their marketing performance under control with marketing data analytics solutions technology.

Features

AI At The Core

The Node uses proprietary technology to give you tips and advice on how to configure your tools properly, based on vendor and industry-best practices. The Node can help your marketing team ensure complete marketing technology deployment following our assistant expert advice. Get real-time alerts whenever your brand deviates from the industry’s best practices.

A/B Tool

Experience, intuition and data are all cornerstones to a great marketing strategy, but so is trial and error. In using the Harnon Marketing Node as an online marketing analytics tool for A/B tests, organizations are empowered to test their campaigns faster and more intuitively - and ultimately, understand what marketing methods work best for them.

Enforce Your KPIs

Harnon Marketing Node can align reality with your expectations. Create your own KPIs and compare your real-time data with your expectations.

Security First

We take data seriously. Our Marketing Node reads all client data in real time following state-of-the-art security processes so your information never enters our servers or cloud. Our technology processes your data in real-time and creates instant reports without storing any data.

Empower Your Decisions

Make informed decisions about your marketing spend and performance by seeing your actual numbers. Break down the barriers to data analysis with simple reports that give you everything you need to make your decisions.

Custom Your Goals

Businesses can have different goals, so your website also may focus on generating leads or increasing traffic in order to maximize advertising revenue. You can create custom goals to monitor your performance on a monthly, quarterly, or yearly basis.

AI At The Core

Now that you’re aware of Marketing Node’s impressive features, it’s time to add it to your arsenal of marketing analytics tools!

Systems Connected

The Harnon Marketing Node is among the most powerful analytics tools for marketing that supports more than 30 marketing technology platforms, including Google Ads, Google Analytics, Google Search Console, Oracle Eloqua, Hubspot, Marketo, Hotjar, Salesforce, Magento.

Get Marketing Node today and streamline your business’s marketing analytics process for better results.