By unifying the strengths of Adobe Campaign and AJO into a comprehensive solution, Adobe's roadmap focuses on convergence, channel innovation, intelligent optimization, and generative AI capabilities
When it comes to Marketing Qualified Leads (MQLs), ensuring they don't slip through the cracks is paramount. The effort put into acquiring MQLs, from building databases to creating assets and automation, must be followed up effectively to maximize conversion rates.
The latest advancements in Adobe Experience Cloud bring cutting-edge AI capabilities to the forefront, enhancing content creation, streamlining workflows, and optimizing customer engagement