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The Marketo Consultant: MQL Follow-Up Best Practices
When it comes to Marketing Qualified Leads (MQLs), ensuring they don't slip through the cracks is paramount. The effort put into acquiring MQLs, from building databases to creating assets and automation, must be followed up effectively to maximize conversion rates.
What Is Progressive Profiling And How Do I Customize It Using Marketo?
Progressive profiling uses dynamic forms to gradually gather demographic data and behavior preferences over time
Quick tips to Migrate your data to a new Marketing Automation Instance
One of the most tricky projects for a marketing department is the migration to a new Marketing automation tool. If we are going to do a Marketo migration, there are a few items to consider
3 Steps to Take When Choosing Marketing Software
Technology is at the heart of modern marketing, but we often find in our marketing solution sales calls, many customers do not really know their needs, they’d just heard how cool our new tool was...
3 Quality Assurance (QA) Tips Before You Launch Your Marketing Campaign
If you have ever felt insecure just as you pull the trigger on a marketing campaign launch, you aren’t alone. It doesn’t need to be that way if you track campaigns using a Workfront project and custom forms
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