Adobe Workfront Product Roadmap: What’s Coming in 2024
In an exciting Adobe webinar, the Workfront product team unveiled its product roadmap for the remainder of 2024. Packed with cutting-edge innovations and updates, Workfront is set to transform how organizations manage workflows, content, and digital operations. Here’s a breakdown of the key highlights and upcoming features you can expect from Adobe Workfront.
Strategic Innovation Themes Driving Workfront's Growth
Adobe Workfront’s product direction revolves around three major themes:
Powering the Content Supply Chain
As enterprises and agencies strive for faster content delivery and enhanced personalization, Adobe Workfront is focusing on connecting critical workflows and technologies. The goal is to streamline content creation, approvals, and delivery at scale, making it easier than ever to meet the demands of the digital marketplace.
Unlocking Capabilities for Digital Agencies
Digital agencies are at the heart of Adobe’s customer base, and Workfront is aiming to deliver enhanced tools that make agency work smoother. From optimized onboarding to automated integrations, the roadmap features several enhancements tailored for agency operations and client management.
Unifying Work into an Operational System of Record
Workfront seeks to become the central hub for uniting workflows, taxonomies, and data across enterprises. This means better control and visibility into all operations, whether it’s marketing or other business-critical processes. By leveraging its powerful integration across the Adobe ecosystem, Workfront is uniting operational data for more comprehensive management.
What’s Coming in 2024: New Features and Enhancements
Unified Approvals and Workfront-Frame.io Integration
A major focus for Workfront is the reimagined unified approval process. Soon, approvals for documents and assets will be more tightly integrated and streamlined within Workfront, with support for individual and team-based approvals. Workfront is also working to improve its native integration with Frame.io, simplifying the way media and content are reviewed and approved.
Deepening Workfront-AEM (Adobe Experience Manager) Integration
Workfront is enhancing its integration with AEM to support more complex content workflows. This includes the ability to customize folder structures, handle larger file transfers, and push files directly from Frame.io to AEM for final storage and distribution. These updates will help enterprise customers manage high volumes of creative content with more flexibility and speed.
AI-powered Productivity Tools
AI is a big part of Workfront’s future. One exciting update is the AI Approvals Assistant, which will automatically check uploaded assets for compliance with brand guidelines. This not only saves time but also ensures that content is high-quality before it even reaches human reviewers. Expect more AI-powered features to roll out as part of Workfront’s “AI-first” approach to boosting team productivity and simplifying workflows.
New Workfront User Experience To improve productivity for individual contributors, Adobe Workfront is launching a new, simplified user interface. This update will allow users to personalize their work pages, making it easier to access relevant data and take action from one central location. It’s designed to help individual workers focus on the tasks that matter most, speeding up the work management process.
Advanced Reporting and Data Management Enhancements
Canvas Dashboards and Custom Reporting: Reporting in Workfront is getting a serious upgrade. With Canvas Dashboards, users will have more flexibility in creating custom reports that fit their exact needs. These dashboards will support additional workfront objects, improving how organizations analyze data and share insights across teams. For those who rely on advanced BI and analytics tools, Workfront will make it easier to export data in ready-to-use formats for deeper analysis.
Marketing Operations Data Model: Workfront is building a more robust marketing operations data model, which will allow enterprises to create workspaces and define custom record types. By importing and syncing data across various systems, teams can gain deeper insights into operational data, creating a unified view of projects, budgets, and campaigns.
Optimizations for Digital Agencies
Streamlined Onboarding for Fusion: Adobe is improving the onboarding process for Workfront Fusion, its integration platform. The goal is to make it easier for digital agencies to set up Fusion scenarios with automated setup tools and faster deployment options. These changes will reduce the time it takes for agencies to get started and begin automating workflows across their tech stack.
Sandbox Environment Promotion: Workfront is simplifying how administrators manage environments with sandbox environment promotion. Now, admins can package up configurations from one sandbox and automatically promote them to either another sandbox or a production instance. This means faster deployment of new configurations and fewer opportunities for human error.
Customized Views: Teams will soon be able to configure customized views that include both custom and native fields directly on forms. This gives users easier access to critical information, putting the most relevant data right at their fingertips.
Looking Ahead to H2 2024 and Beyond
While the first half of 2024 has been packed with new features and integrations, the second half promises even more advancements:
- Workfront Data Lake: Workfront will introduce new tools to visualize and deliver insights to key stakeholders, helping organizations make more data-driven decisions.
- Further AI Enhancements: Expect more AI-powered tools, like the AI Approvals Assistant, to roll out, along with greater governance over business rules to ensure data accuracy.
- Canvas Dashboards Expansion: Reporting will continue to evolve with more objects becoming available and simplified report creation tools.
- Ongoing Workfront-AEM Integration: The team is committed to further streamlining the integration between Workfront and AEM, making content approval and asset delivery more seamless.
Adobe Workfront is positioning itself as a powerhouse in the work management space, with a clear focus on content supply chain optimization, AI automation, and improving the overall user experience. Whether you're an enterprise striving to deliver content at scale or a digital agency looking to improve client services, the upcoming Workfront features will help you stay competitive in an ever-evolving digital landscape.
With AI tools, deeper integrations, and a new user interface, Workfront is shaping the future of collaborative work management. Stay tuned for more exciting updates as Adobe continues to roll out these innovations throughout 2024.